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About the campaign.

‘Fight for your whakapapa’ is a Māori-led initiative created by Whānau Ora, and supported by our partners, designed to address the unique needs of our communities and provide equitable access to the vaccine. We are here to support you and your whānau on your vaccination journey.

Our kaupapa is guided by Māori, for Māori. 'Fight for your whakapapa' means looking after our people, and ensuring those that are vulnerable and at-risk in our communities are protected; our pepei, our mokopuna, our kaumatua, and our whānau with underlying health conditions. Together we have the knowledge, the tools and the collective strength of our whakapapa to do this.

Why should we get vaccinated?

As an individual, getting vaccinated strengthens your body’s defence system (your immunity) against the virus. Being vaccinated drastically reduces the risk of serious illness, and lowers the chances of transmission considerably. As more people get vaccinated, we develop a collective immunity. This makes it harder for the virus to move between people.

When you're vaccinated, you are 20x less likely to transmit it to those who are unable or yet to be vaccinated. When you are both vaccinated, you are 200x less likely to transmit the virus.

The vaccine is free, and takes less than 30 minutes. It is the easiest way for you to do your part to protect yourself and the people you care about from COVID.

Who are we getting vaccinated for?

Getting vaccinated is part of a collective action to ensure those who are vulnerable and at-risk across Aotearoa are protected; our pepei, our mokopuna, our kaumātua, and our whānau with underlying health conditions.

When everyone who is able to get vaccinated, do get vaccinated, the collective immunity we achieve will help us be free from the COVID-19 pandemic and its many challenges.

That’s why we’re encouraging all eligible Māori to get vaccinated for COVID. Whether you’re doing it for yourself or for everyone who has suffered from this global pandemic – from small businesses, to those who have lost loved ones, this is the best way to support the future of Māori.


We acknowledge the importance of having a trusted source of information in order to make an informed decision about getting vaccinated. This initiative has been created to support you and your whānau on your vaccination journey.

We are guided by Māori, for Māori. We listen to the science and the health experts who are dedicated to the hauora of our communities and whānau. We are not just asking you to do what the government tells you to.

Additional resources.

We understand that there is no ‘one-size-fits-all’ solution, and if you are unable to find the information you're looking for, you can view the additional resources below for more information, or get in touch to kōrero with one of our team.